Li Bingzhong, founder of authentic realme: products will be streamlined in the future, and R & D investment will increase by 58% compared with the same period last year.

CTOnews.com August 17 news, this morning, true self realme founder and CEO Li Bingzhong released an open letter saying that with the approach of the fourth anniversary of true self realme, it has entered the second stage of entrepreneurship, "long-term doctrine" will become the key word to drive new growth, and the company will give top priority to "product polishing" and "market ploughing".

Li Bingzhong said that in the future, products will be streamlined and focus on "boutique strategy". First, concentrate resources on unified deployment around the world, and turn the "true self digital series" into a global phenomenal product series. The second is to increase investment in R & D by 58% compared with the same period last year, focusing on the improvement of scientific and technological innovation that users really need.

CTOnews.com learned that Li Bingzhong pointed out that opening up new markets is no longer a key point, and realme will focus most of its energy on ploughing strategic markets, and will continue to consolidate two "10 million markets" and create 15 "million markets" in the world in the future. At present, there are seven markets with annual shipments of more than 1 million, which is also a very challenging goal.

In addition, Li Bingzhong also said: "although we are facing serious difficulties, whether it is the overall market environment of the industry or the epidemic, I believe these will be a thing of the past, and the difficulties are only temporary. Mobile phones and AloT as a necessity have greatly changed our way of life, and we still have a lot to do on this track."