Google analyst: 60% of the content on the Internet is repetitive

Thanks to CTOnews.com netizen Coje_He for the clue delivery! CTOnews.com, November 27 (Xinhua) it is a well-known fact that there is a lot of repetitive content on the Internet. The question is what the percentage is. Google, as the largest and most popular search engine, has given its answer.

CTOnews.com learned that at the Google Search Central Live event in Singapore, Google Webmaster trend analyst Gary Illyes said that 60% of the content on the Internet is duplicated.

According to Google, "repetitive content generally refers to blocks of substantive content within or across domains, which are either exactly matched or significantly similar to other content."

Therefore, in order to search engine optimization (SEO), websites should avoid providing such repetitive content, but should provide unique content.