"basically stop throwing"? The data show that Musk was clamoring that Apple spent $84615 on Twitter ads that day.
CTOnews.com, Dec. 1 (Xinhua)-- Twitter CEO Elon Musk said on Monday that Apple had "basically stopped" advertising on Twitter and questioned whether Apple hated "freedom of speech." But Musk clamored that Apple spent $84615 (606000 yuan) on Twitter ads that day, according to data released by digital advertising analytics firm Pathmatics. Apple spent $104867 (about 751000 yuan) on advertising on the platform the day before.
These figures conflict with Musk's claim that "Apple has basically stopped advertising on Twitter." Pathmatics's research shows that Apple's ad purchases on Twitter actually increased from October to November. Apple spent $1005784 (7.201 million yuan) on Twitter in the first 28 days of November, exceeding the company's October budget of $988523 (7.078 million yuan), according to the analyst firm.
According to Apple's estimated Twitter ad spend according to Media Matters for America, Apple's advertising spending on Twitter has not changed much from its usual buying behavior. According to Pathmatics, Apple placed a large number of ads on the Twitter platform during the back-to-school season, costing $2 million (about 14.32 million yuan) in July and $3.3 million (23.628 million yuan) in August. Between January 2021 and September 2022, Apple spent an average of $1.4739 million (10.553 million yuan) a month on Twitter.
According to internal documents cited by the Washington Post, Apple was the largest advertiser for Twitter in the first quarter of 2022, accounting for 4% of the company's revenue for the period, totaling $48 million (about 344 million yuan). Although Apple has recently reduced its spending on Twitter slightly, its monthly spending of $1 million is far from being "basically stopped."
CTOnews.com learned that the report was commissioned by Media Matters President Angelo Caruso (Angelo Carusone). Caruso said:
Despite the consensus that Twitter is too unstable and its brand unsafe under Elon Musk, Apple is one of the few companies that have really bucked the trend; it has clearly increased its advertising spending over the past 30 days.
