Netflix will allow tens of thousands of subscribers to preview blockbusters next year

According to the news on the evening of December 1, Beijing time, people familiar with the matter said today that from next year, streaming video service provider Netflix will allow its tens of thousands of subscribers around the world to preview its video content in advance to provide feedback.

More than 2000 subscribers can preview Netflix's video content, according to people familiar with the matter. They provided Netflix with valuable feedback and helped content producers further improve their work to attract more users.

Netflix's content preview campaign, which began a year ago, draws on Hollywood's long tradition of soliciting audience feedback before the film's mass release. Now, Netflix plans to further expand the size of these users. From 2023, tens of thousands of users around the world will be able to preview Netflix's video content in advance.

By the end of the third quarter of this year, Netflix had about 223 million subscribers worldwide. Netflix is trying to ensure that every dollar it invests in content brings the highest level of member attention and participation. At the same time, Netflix is scrutinizing content spending more closely and focusing on profitability.

Netflix has lost subscribers for two consecutive quarters this year, but resumed subscriber growth in the third quarter. Netflix expects to keep spending on new shows and films at about $17 billion a year over the next few years.

Netflix has yet to comment.