Panasonic will develop more people-friendly and portable cameras

CTOnews.com, December 11, Panasonic executive Yosuke Yamane said in an interview with PHILE WEB that more people-friendly cameras will be developed to attract more young people and photography enthusiasts.

To take into account both performance and portability, the M43 frame will be the best balance, as Panasonic's GH6 sales seem to confirm, but I am still looking forward to the subsequent update of the GM series, which is lightweight and compact, with good performance, and it is perfect to be an auxiliary machine.

He said that the volume of the digital camera market is declining by 10-20% a year, but this is what Panasonic could have imagined when smartphones first appeared, but the function of smartphones is limited by their size. And there are full-size cameras that cover it.

He believes that full-frame cameras are easy to make, customers are easy to use, and the threshold is lowering. This is why the development of full-frame cameras is the key to ensuring the camera business.

In addition, sales of small cameras and SLR cameras are falling, but the market share of non-reflex cameras is increasing, and the concern is the growing demand for hybrid cameras with video elements.

CTOnews.com has reported that Panasonic will release the full-frame Lumix S5 Mark II camera during the February 2023 CP + show. The exact specifications are unknown and the Mark II model will replace the current Lumix S5 single.

"sources say Panasonic will release the full-frame non-reflective camera Lumix S5 Mark II in February next year."