Lei Jun responded to the target iPhone and was laughed at: how can you do a good job of a high-end mobile phone without the courage of the target?

CTOnews.com December 12 news, last night Xiaomi officially launched the annual flagship Xiaomi 13 series of new phones, Lei Jun mentioned at the press conference that he put forward the bid iPhone more than a year ago, many people on the Internet laughed at him. He responded that if Xiaomi did not have the courage and determination to target iPhone, how could it do a good job of high-end mobile phones.

Lei Jun said: "if Xiaomi does not have the courage and determination to target iPhone, how can we do a good job in high-end mobile phones? so comprehensive benchmarking of iPhone is the beginning of learning from iPhone, and there is an opportunity to surpass iPhone in the future, so both software and hardware must seriously match iPhone."

Lei Jun also said that Xiaomi invests a lot in R & D every year, and there are only two brands in the high-end mobile phone market, one is Apple and the other is Xiaomi. This is because two sizes require customization of two screens, which costs a lot of money and a lot of money.

It is worth mentioning that 2020-2022 is the three-year exploration period of Xiaomi's high-end strategy, especially in the last six months. Xiaomi 10 in February 2020 is the first time Xiaomi has tried the water to enter the high end. Xiaomi 11 in December 2020 has made a new breakthrough in technology and design aesthetics. In December 2021, Xiaomi 12, focusing on experience first, called out the iPhone for the first time.

CTOnews.com learned that Xiaomi 13 series phones are regarded as the answer to Xiaomi's high-end strategic exploration for three years. Lei Jun said that he hopes to let everyone see that a brand new millet has begun.