The window advertisement of Wechat moments has been launched, and the ability of bidding and promotion has been fully opened.

Thanks to CTOnews.com netizens, vegetable Dog and Sentinel for the clue delivery! CTOnews.com news on December 13, December 12, Wechat advertising team announced the launch of moments window ads, to meet advertisers' demands for a richer material display.

The window advertisement in moments indicates to CTOnews.com that the advertisement supports the configuration of one main material and three sub-materials, and supports mixed display of videos and pictures. The main material area supports video material, and the sub-material area can display a series of SKU synchronously. Users can see the product information intuitively while watching the brand video, which is easier to be transformed.

Main material and sub-material area support separate configuration of jump landing page (landing page type should be the same), you can choose native promotion page, WeChat Mini Programs, simple version original page or native promotion page Mini Program version. If the landing page selects Mini Program, the three images of the sub-material area also support multi-map and multi-chain, that is, clicking different pictures can go directly to the corresponding Mini Program product details page, which can effectively shorten the user's purchase path and further enhance the back-end transformation.

In addition, the bidding and promotion ability of window advertising in moments is now fully open.