DSCC organization: 8K TV will be restricted in 2023, and the growth rate will slow down.
CTOnews.com, December 17, according to DDay, Italy, the European Commission has confirmed that its stricter energy efficiency index (EEI) will be implemented in March 2023 as planned without any changes. The new EEI will make selling 8K TVs in Europe more challenging in 2023.
At present, all the 8K TVs on the market do not meet the requirements.
According to DSCC's quarterly high-end TV shipments and forecasts, Western Europe is the largest regional market for 8K TVs in 2021, surpassing China and North America. As shown in the chart here. In 2021, a total of 114000 8K televisions were shipped in Western Europe.
Accounts for 31% of the global total. As the figure shows, shipments of 8K TVs surged to a peak in the fourth quarter of 2020 and have since stabilized at a low level. By the third quarter of 2022, shipments of 8K televisions grew by only 5 per cent year-on-year, while shipments in western Europe fell by 3 per cent as the high-end TV market was affected by the war between Russia and Ukraine and fears of high inflation.
According to the new EEI regulations, starting from March 2023, 8K televisions will be required to meet the same requirements as 4K. The EEI requires conversion into about 65-inch televisions with a power consumption of 116W and 75 inches as 141W and 85 inches as 169W.
The new EEI regulations do not ban 8K TVs. They only ban TVs that do not meet energy consumption requirements. TV makers have several options for bringing current technology televisions into line with the requirements, as described by Bob Raikes of the 8K Association, and the easiest way may be to reduce the brightness of the TV's out-of-the-box setting. According to Raikes, Sony TVs are already using this method. Another way is to remove the TV tuner and sell the 8KTV as a display, but this approach is unlikely to be supported by retailers.
At the brand level, Samsung accounts for the vast majority of 8K TVs sold in Western Europe. Although Western Europe includes some non-EU countries, such as the UK and Switzerland, TV manufacturers tend to standardize their models for each region to reduce the complexity of their products.
Samsung is a founding member of the 8K Association and has the greatest interest in making 8K TVs successful in Europe and around the world. Samsung may choose, like Sony, to reduce the brightness of its 8K TVs in Europe to meet the rules, but no matter which way Samsung chooses. As a result of these regulations, the growth of the 8K TV market is likely to be slower in 2023.
