According to the news, the byte jump adjusts the game business, merging domestic and foreign distribution lines and turning to globalization.
CTOnews.com December 23 news, ByteDance (ByteDance) game business began in 2019, last year officially determined the game brand name "Morning and Evening Light Year," its development/distribution and investment works involving "Endless Duel,""Navigation King Hot Blood Route,""Marvel snap,""Flower Mountain Heart Moon,""Place Girl,""RO Wonderland Legend: Birth of a New Generation,""Warhammer 40k: War Zone," etc.
According to the interface news, the company recently adjusted its organizational structure, merging the original domestic and foreign distribution studios into a new studio: ONE Publishing Studio. It is said that byte has been adjusted to the self-research system of globalization strategy earlier, and now establishes the requirement that "new products are required to face global users and do global project establishment."
ByteDance management emphasizes "globalization" and "business focus," according to people familiar with the matter. Starting in 2023, a number of global products will be launched in different regions.
For the game of ByteDance (ByteDance), domestic users may not feel very deep, but in fact, the popularity of overseas light years is quite high, for example, the cooperation with Sega released the company's Chuyin Future IP game "World Plan Colorful Stage" overseas! Special invitation: Hatsune Miku, and DC authorized card hand game DC Hero Placement Alliance.
At present, the company has studios in Beijing, Shanghai, Hangzhou and Shenzhen. At present, Love Entertainment and Mu Tong Technology have also joined the Morning and Evening Light Year. In addition to Shenzhen Studio, the rest of the studios focus on developing medium and heavy games.
Sensor Tower data shows that from June 21,2021 to June 20,2022, the global revenue of its mobile games in the App Store and Google Play exceeded $1 billion (about 6.69 billion yuan). In addition, mobile games generated about 139 million installs during the period (excluding domestic third-party Android store data).
