Sources say that Apple will increase the differentiation of the iPhone 15 series and reduce the price of the Plus model.
CTOnews.com, December 29, foreign technology media DigiTimes has previously reported that Apple will redivide the function and price of the standard iPhone 15 model in view of the major setback of the iPhone 14 Plus model. South Korean technology media Naver shared more details of Apple's adjustments.
Reduce the differences in experience between Pro and standard models:
As confirmed by a number of previous sources, all iPhone 15 models will be equipped with smart island features. It's just not clear whether the iPhone 15 and iPhone 15 Plus models will have higher refresh rates. In addition, the iPhone 15 and iPhone 15 Plus may also get a 4800 megapixel camera shot of the iPhone 14 Pro model.
Adjust pricing:
Sources say Apple may raise the starting price of the iPhone 15 Pro Max, or iPhone 15 Ultra. After raising the starting price for top models, Apple will widen the price gap between the iPhone 15 Plus and the iPhone 15 Pro.
CTOnews.com has learned that the current starting price for iPhone 14 Plus is $899, while that for iPhone 14 Pro is $999. Apple may widen the price gap between the two models of the iPhone 15 series, making the iPhone 15 Plus more attractive, but it is not clear how big the difference will be. In other words, the price of iPhone 15 Plus will be reduced, and the price of iPhone 15 Pro will be increased (or unchanged).
Use different materials
While reducing the gap in functional experience, Apple may use different materials to distinguish the hardware of the standard iPhone 15 model and the Pro model. According to the report, the iPhone 15 Pro and iPhone 15 Pro Max (or iPhone 15 Ultra) will be made of titanium, while the iPhone 15 Pro Max will be equipped with a periscope camera.
In the Naver report, Apple pointed out that Apple has readjusted the hardware of the iPhone 15 to provide a consistent system experience as much as possible, but will make a greater distinction through materials and cameras to meet the needs of different consumer groups in different markets. In short, the iPhone 15 model to be launched next year will be more differentiated, and consumers can choose according to their own needs.
