Sources say Apple is developing AirPods Lite headphones at a lower price.

CTOnews.com, January 3, according to 9to5Mac, Apple is currently selling four different models of the AirPods, from the second-generation AirPods to the more high-end AirPods Max. Although AirPods has become a very popular headset, it is not cheap.

Apple is currently developing a new "AirPods Lite" to compete with cheaper wireless headphones, according to Haitong international analyst Jeff Pu.

Demand for AirPods is expected to decline in 2023, Jeff Pu said. Specifically, AirPods shipments are expected to fall from 73 million in 2022 to 63 million in 2023. This is partly due to "weak demand for AirPods 3" and that Apple may not release a new AirPods this year.

CTOnews.com learned that the analyst said in a report that Apple had been developing a "AirPods Lite". It is not clear what the product is or what it does, but analysts say it is a "low-cost product" that can compete with non-Apple headphones.

With the release of the AirPods 3 in 2021, Apple has priced the previous AirPods 2 at $129 and the AirPods 3 at $169. It is speculated that the "AirPods Lite" will sell for less than $129. Another option for Apple is to further reduce the price of the AirPods 2, which could fall to $99.