Box Ma Xiansheng made a profit, and Hou Yi, CEO of Box Horse, released a letter saying that he had achieved the goal of the first phase.

CTOnews.com January 3 news, Box horse CEO Hou Yi recently released an internal letter from all staff, saying that 2022 is the mature period of box horse new retail, the main format box horse Xiansheng realized profits,"Box horse as a new retail format completed the first stage goal."

Hou Yi summarized the development of box horse in the past seven years in his letter. From 2016 to 2018, it is the exploration period of new retail. Box Horse has completed 6 unified digitalization online and offline of new retail line, and completed the national layout of 200 stores. 2019-2021 is three years of polishing box horse new retail model and optimizing business model;2022 is the mature period of box horse new retail, maintaining the rapid growth of performance and realizing the profit of box horse Xiansheng, the main business form.

CTOnews.com learned that Box Ma Xiansheng was founded in 2015 and is wholly owned by e-commerce giant Alibaba. Its website shows that Box Ma Xiansheng has more than 300 stores in 27 cities and provides grocery delivery services.

Hou Yi said, Box horse in 2023 will increase box horse cloud super, origin direct delivery and cross-border e-commerce business capacity building, Let box horse can break the "box area room" boundary, Serve more consumers. At the same time, due to good performance of local life services such as laundry, repair and cleaning, we will continue to explore platform business this year.

In addition, Hou Yi said, Box horse will actively explore the whole network sales and wholesale business, Let competitive own brand goods out of the box horse, Whole network sales, Make box horse supply chain company become box horse another development channel.

According to the new vision announced by Box Horse, Box Horse will serve 1 billion consumers in ten years, achieve sales of 1 billion yuan nationwide, and establish 1000 Box Horse Villages.