The Spring Festival red packet war is coming? Kuaishou App has updated the "split 2 billion" icon

CTOnews.com January 4 news, short video platform Kuaishou has now launched a new version of App for iOS and Android platforms, adding the word "sub-2 billion" to the icon.

At the same time, Kuaishou also launched a new promotional map, with Jackie Chan and Jay Chou as the core, with the words "Kaishou during the Spring Festival, carving up 2 billion", "watching videos during the Spring Festival, wonderful broadcasting non-stop", "watching live during the Spring Festival, grabbing red envelopes non-stop" and so on.

CTOnews.com learned that Kuaishou officials did not disclose how the "2 billion" red packet campaign will be carried out, but from the promotional map, the event is expected to be related to watching videos and live broadcasts, playing special effects, using search, and so on.

According to the financial report, Kuaishou's average number of daily active users reached 363.4 million in the third quarter of 2022, and the average number of monthly active users reached 626 million.