Cool supreme launches a new brand development strategy around Be Excellent, Be Different and Be Creative

CTOnews.com, January 5, Cooler Master announced the launch of a new brand development strategy at the recent CES 2023 exhibition, and will launch various new products around the Be Excellent, Be Different and Be Creative series in the future.

Be Excellent focuses on high performance, and its CoolingX desktop will be available in the second quarter of 2023. Its target customers are gamers or content creators who want the strongest performance in a compact PC. CoolingX is equipped with an innovative liquid cooling solution that extends the water channel to the side of the PC chassis panel through its fin design as a huge radiator to improve heat dissipation.

CoolingXCTOnews.com learned that Cool Supreme also said it would launch AIOX NUC, a small PC similar to Intel's NUC, in the third quarter of 2023. The product uses the 12th-generation Intel Core i9 processor and uses another liquid cooling solution from the award-winning MasterLiquid Flux, specifically designed for the ultra-compact NUC, pushing CPU to the limit without compromising performance.

Mini XBe Different is aimed at users with bold tastes, who want high-performance systems in small sizes, and two of the three desktops have an exciting design style.

Sneaker X

Shark XCooler Master's Shark X and Sneaker X are variants of the winners of its Case Mod World series, with outrageous designs similar to their names. Both stylized desktops support ITX motherboards and are equipped with compact SFX power and AIO radiators, such as the floor-mounted 360mm AIO radiator found in the red shoe-themed PC.

And Be Creative focuses on innovation. Super Cold Supreme will launch Cosmos Infinity for its 30th anniversary. It uses a remake of the C700M PC chassis. With high-quality materials and a color scheme that matches the brand, the Cosmos Infinity is limited to 1000 units, and the commemorative badge on its chassis highlights the issue number. Loaded with NVIDIA GeForce RTX 3080ti GPU and themed PSU and AIO radiators, it is a beautiful product full of RGB and can now be purchased through CMODX (open in a new tab).

Cosmos Infinity 30th anniversary LE