Amazon will open Buy with Prime services to all sellers in the United States

According to foreign media reports, Amazon announced today that it will open Buy with Prime service to all merchants in the United States by January 31, which allows online merchants outside its platform to use Amazon's payment and logistics.

It is understood that Amazon launched the "Buy with Prime" service for the first time last year, allowing Amazon Prime members to shop directly from third-party merchants' online stores and enjoy the experience they expect from Amazon, including fast, free delivery, seamless checkout experience, and free return of eligible orders.

Previously, Amazon offered the service to merchants using Amazon Logistics only by invitation. But now Amazon plans to open it to all American sellers by January 31.

Amazon also announced a new plug-in for the service that allows merchants to display reviews and ratings of products they list on Amazon on its own website.

Amazon has not disclosed how much merchants will have to pay to use the Buy with Prime service. However, it says that costs, including delivery and warehousing, will vary depending on the seller's inventory.