Full-scale shift to electric vehicles, it is reported that Mercedes-Benz will abandon the EQ brand in 2024

Thank you, Mr. Air, a netizen of CTOnews.com, for your clue delivery! CTOnews.com January 12 news, for traditional car companies, most electric brands can be seen from the naming, such as Mercedes-Benz "EQ", BMW's "I" and Audi's e-tron model and so on.

The unique name will also lose its meaning as Mercedes-Benz announces the launch of electric products for all models in 2025, according to a new report, so it is reported that Mercedes-Benz will abolish the "EQ" brand of its next-generation electric vehicles.

Tuyuan Pexels Handelsblatt of Germany quoted company insiders as saying that as Mercedes' lineup is increasingly dominated by electric models, the EQ brand is becoming redundant. They plan to cancel the extra EQ logo on new electric vehicles from 2024, "which will put an end to the confusion of vehicle names" (CTOnews.com popular science: the name "EQ" is also used for light and mixed models).

At present, Mercedes-Benz already has seven pure electric series models on sale: EQE, EQE SUV, EQS, EQS SUV, EQC, EQA and EQB. The company also said it would launch a rugged all-electric G-Class 4x4 and a long-range compact sedan based on the EQXX concept car in the next two years.

Mercedes expects to phase out petrol cars in most markets from 2030, and the latest C-Class is likely to be sold until around 2028, and a new E-Class will be launched this year, including its sister models GLC and GLE.