Douyin, Kuaishou and CCTV Spring Festival Gala reached cooperation
According to CTOnews.com news on January 16, Douyin announced today that it has reached a cooperation with the China Central Radio and Television headquarters for the 2023 Spring Festival Gala. On New year's Eve, netizens can watch the Spring Festival Gala live on Douyin, and watch the replay of 2023 and previous Spring Festival Gala after the live broadcast.
On New year's Eve, netizens can watch the live broadcast through Douyin, Douyin Express Edition and Douyin Volcano Edition, as well as Douyin web version, Douyin Pad version and fresh time TV, or they can watch it on a big TV screen.
CTOnews.com learned that New Year's Eve that night, Douyin previously launched the "set 24 solar terms: 200 million" card red envelope activity will open; at the same time, will also go online to set off fireworks to grab red envelopes, the whole family guessing lantern riddles and other red packet games. In addition, during the Spring Festival, Douyin also launched a variety of props such as "AI Rabbit Paper-cut", "auspicious Rabbit send-off" and "Happy New year", making it convenient for netizens to make a short video to pay New year greetings and convey New year's wishes.
In addition, Kuaishou also announced today that it has reached a cooperation with the "2023 Spring Festival Gala" of the Central Radio and Television headquarters. Users can watch the 2023 Spring Festival Gala on Kuaishou official platforms such as Kuaishou, Kuaishou Super Edition and Kuaishou Conceptual Edition through live broadcast, on-demand and short video. It is reported that this is the fifth year in a row that Kuaishou has conducted in-depth cooperation with the Spring Festival Gala. In addition, Kuaishou has also reached a regional Spring Festival Gala broadcasting cooperation with 17 provincial and municipal TV stations this year, providing users with an audio-visual feast of the Spring Festival Gala.
