Canalys:2022 smartphone shipments in India fell 6 per cent to 152 million units, with Xiaomi / Samsung / vivo / OPPO / realme in the top five

Thanks to CTOnews.com netizen Jenny for the beautiful clue delivery! CTOnews.com, January 20 / PRNewswire-Asianet /-- smartphone shipments in India fell to 152 million units in 2022, down 6 percent from 2021, according to Canalys research. In 2022, global macroeconomic growth was hampered, leading to intermittent supply shortages and weak demand. India's smartphone market fell for the first time in history during the holiday season in the fourth quarter, falling 27% to 32.4 million units.

CTOnews.com learned that Samsung topped the list for the first time since the third quarter of 2017, with 6.7 million shipments and a 21% market share in the fourth quarter of 2022. Vivo sold through offline channels, with shipments of 6.4 million units, ranking second. After 20 quarters of glory, Xiaomi lost its lead in the fourth quarter of 2022, falling to third place with 5.5 million shipments. However, in terms of shipments for the whole of 2022, Xiaomi is still the largest manufacturer. OPPO and realme ranked fourth and fifth, with shipments of 5.4 million and 2.7 million units, respectively.

"in 2022, consumers already had the latest equipment during the COVID-19 epidemic, delaying further purchases," said Canalys analysts. As a result, smartphone brands are struggling with inventory management due to weak market demand. Manufacturers have become more important than ever in terms of channel management strategy. However, the mid-and high-end markets are performing well, which will further shorten the replacement cycle. Manufacturers mainly focused on online channels did not perform well at the e-commerce festival in the fourth quarter of 2022. Xiaomi's goal is to use e-commerce channels to clean up the inventory of its old models. However, due to the poor sales performance of the e-commerce festival, Xiaomi and realme accumulated high inventories in online sales in the fourth quarter of 2022. At the same time, in third-and fourth-tier cities, vivo and OPPO focus on offline channels, which makes them the only vendors to achieve year-on-year growth. Samsung relies on its retail channel advantage to increase shipments and will continue to reach consumers through deep distribution. "

Referenc

Smartphone shipments in India fell 6% in 2022 and fell for the first time in the fourth quarter.