Apple uses "Call Me" hashflag on Twitter to promote "sweet tea" Timothée Chalamet

CTOnews.com, January 22, Apple released the latest promotional video in the "Call Me" series yesterday, suggesting that "Sweet Tea" Timothy é e Chalamet is about to join the Apple TV+ lineup. To build momentum, Apple bought a brand new "Call Me" hashflag on Twitter.

CTOnews.com small class: hashflag is a unique paid marketing method on Twitter. Hashflag refers to the topic tag with emoji on Twitter, which usually consists of two parts: Hashtag (topic tag) + symbol pattern. When the user likes the relevant Hashflag post, it will pop up the Like button in the animation.

In general, Twitter does not allow topic tags with emoticons. Therefore, brands need to pay high fees to officially customize the relevant Hashflag to Twitter. It also means that users can only use them at specific events or events (such as brand anniversaries, event promotions).

Apple has placed a lot of ads on Twitter, and every time it holds a new product launch, it will launch a new hashflag. Apple now has a new hashflag called "Call Me". After using hashtag such as # Apple, # AppleTV or # AppleTVPlus in tweets, Call Me will appear.