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Apple's spring special event or no new hardware products, Goolman: Apple released new products in advance to January, in order to boost the first quarter results.

Shulou Source: shulou.com Published: 2023-11-24 14:12:55 10月03日 Update

CTOnews.com, January 23 (Xinhua)-- in January, Apple launched a 14-inch MacBook Pro that includes HomePod 2, a M2 Pro and M2 Max chips, and a new Mac Mini, which may mean no new hardware for the spring special event in 2023 and in the second quarter of this year.

"there were not the same number of new products on the market in the second quarter of this year," Mark Gurman of Bloomberg wrote in the latest "Power On" newsletter. CTOnews.com learned that Apple launched Mac Studio, Studio Display, and iPhone SE to support 5G networks at the 2022 spring special event.

Goolman believes that Apple will release new products earlier this year in January, rather than waiting for the spring special event in March, because Apple wants to boost its earnings for the first quarter of 2023. Wall Street now clearly expects revenue of $122.2 billion in the first quarter, down from a year earlier, but not "too ugly", while it is expected to be flat at $97.5 billion in the second quarter.

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