Weilai used "preferential" packaging to reduce the price, Li Bin once said, "never lower the price, be grateful to be kind to users."
February 2 news, In an interview with CCTV, Weilai car chairman Li Bin once said, Weilai car will never cut prices, Because he thinks, Price reduction is to the old users emotional harm,"To have chosen our users to have a grateful heart, To treat them well. This is the bottom line of an enterprise, and the bottom line of each enterprise is not the same. "
However, at the beginning of February 2023, Weilai Automobile launched "emotional backstabbing to old users"_price reduction.
On February 2, the sales personnel of two Weilai stores in Beijing and Shanghai told Phoenix Science and Technology that Weilai 2022 ES6 and ES8 now have a big discount. The official website sells 426,000 yuan for 2022 ES6, with a discount of 18,000 yuan. At present, the actual price paid is only 356,000 yuan. The official website sells 500,000 yuan for 2022 ES8 models, with a discount of 24,000 yuan, superimposed with 12600 yuan of national subsidy and other discounts, and the actual price paid is only 460,000 yuan. In addition, if the old car is replaced from the official channel of Weilai, it will be another discount of 15000 yuan, and the full-price car purchase will be another discount of 3000 yuan. If you choose installment, 2022 ES6 and ES8 models can be given three-year zero-interest loan. The sales use "car exhibition discount" instead of this "price reduction" statement.
In response to this, Weilai said that 2022 ES8, ES6 and EC6 models are about to usher in a brand-new generation. At present, there are still a small number of exhibition vehicles and stock vehicles available for sale. These vehicles can enjoy the exhibition policy. Weilai has daily replacement policy, financial policy, science and technology configuration package, etc. for users to choose from. At present, it is still valid for the above ES8, ES6 and EC6 models, among which the financial policy is more preferential for car buyers.
Phoenix Science and Technology learned that the above activities have started in January 2023, but the discount is only for exhibition vehicles and inventory vehicles with a long production time. After entering February, the above activities will take effect for all 2022 ES6 and ES8 vehicles, but the activities are not public. Sales can sell new vehicles to users according to the exhibition price in the sales system. In addition, for the new car et5, you can also give up to 2 years interest-free.
Sales told us that in addition to the above offers, after February order 2022 ES6 and ES8 two cars, Weilai will also give a value of 39,000 yuan auxiliary driving full package. If NOMI 4900 yuan and enhanced display 6500 yuan are selected, a discount of 9600 yuan can be given for optional preferred installation. "These are all complimentary configurations and will not affect the base price of the car. "
Sales added that vehicles with an inventory cycle of more than 120 days would also be given a worry-free package worth more than 10,000 yuan, including commercial insurance, but such inventory vehicles were rare and almost impossible to buy. Sales also revealed that, in principle, these two old models will not be reduced. However, customers who purchased ES6 and ES8 before February will not be compensated.
