Pei Yu: Nothing Phone (2) will be "more advanced" than the previous generation, focusing on software experience

CTOnews.com February 5 news, in a conversation with Inverse, Pei Yu confirmed that Nothing Phone (2) will be released in 2023, in addition, he talked about some upgrade points about the new phone.

Pei Yu said that the Nothing Phone (2) they are about to launch will be "more advanced" than the first generation of products, and that software will be one of its "main concerns".

Commenting on the existing relationship between Nothing Phone (1) and Nothing Phone (2), Pei Yu said: "Mobile chips have really been enhanced in the past seven to nine years. That's why I avoid calling the Nothing Phone (2) a flagship, because it makes people feel that the Nothing Phone (1) is not a flagship. In Nothing's products, Phone (1) is a very important flagship in terms of our own attention. That's why I chose the word "advanced" to describe Phone (2), which is a more advanced upgrade, but it is as flagship as Phone (1). "

At the same time, Pei Yu also confirmed that Nothing Phone (2) will enter the US market later this year, and the company will make it a top priority this year. " We are very excited about the American market because it is a big country. If you look at the sales of our headphones, you will find that about 1/3 of them are from the United States. If we don't launch mobile phones in the United States, we may lose 1/3 of our sales. "

In Pei Yu's view, the decline in sales in the smartphone market as a whole means that the market will welcome innovative and fresh products. " From a business point of view, Apple and Samsung should not take a very niche approach or try something completely different, because that could alienate their existing users. And small companies like us can go in and try to do something different, it's not that we're smarter or they can't, it's just that it doesn't make sense for them to do so. "

Pei Yu also revealed that the main reason why Nothing did not sell its first-generation phones to the United States in the past was that it was unable to meet the compliance and functional integration requirements of local telecom operators. "when you make a mobile phone for the United States, you need to work with telecom operators to authenticate and integrate some of their functions into your operating system. Nothing didn't have the resources to do this before, but now we have it."

CTOnews.com has learned that Nothing's staff has grown from 200 to 400 since its inception in 2021.