JD.com will exercise special control over the illegal use of "XX with the same money" in the title.

CTOnews.com February 13 news, Jingmai Business Center today issued a "title" XX same paragraph "violation scene control rules" notice (hereinafter referred to as the announcement), the announcement said that in order to standardize business order and protect the legitimate rights and interests of consumers, JD.com will carry out special control on the illegal use of "XX same paragraph" in the title.

The announcement shows that with regard to the description of the violation scenario of "XX same paragraph" in the title, "XX brand same money" is prohibited in the title, and "XX third party platform same money" is prohibited in the title. Without authorization, the title may not be publicized in the name of stars, film and television programs and roles, and social hot figures, including but not limited to the following counterexamples: "XX stars with the same style", "XX programs with the same style", "XX TV series with the same style", "XX movies with the same style", "XX characters with the same style", "XX social hot figures with the same style" and so on.

CTOnews.com attached:

1. Description of the violation scenario of "XX same paragraph" in the title 1. "XX Brand same money" is prohibited in the title.

2. It is forbidden to appear "the same version of XX third-party platform" in the title.

3. Without authorization, the title shall not be publicized in the name of stars, film and television programs and roles, and social hot figures, including but not limited to the following counterexamples: "XX stars with the same style", "XX programs with the same style", "XX TV series with the same style", "XX movies with the same style", "XX characters with the same style", "XX social hot figures with the same style" and so on.

Second, the violation scenario of "XX same paragraph" in the title case 1, case 1

Violation scene: the attached brand of the commodity is "brand A", and the illegal description of "brand A with the same money" appears in the title.

Correct description: you need to delete the "same paragraph" field in the title and change the title to "A brand anti-fall cup."... "

2. Case 2

Violation scene: the attached brand of the commodity is "Brand B", and the illegal description of "Brand B ecological car with the same money" appears in the title.

Correct description: delete the "same paragraph" field in the title and modify the title as "Brand B eco-car electric kettle."

3. Case 3

Violation scene: the attached brand of the commodity is "Brand A", and the illegal description of "Brand B with the same money" appears in the title.

Correct description: delete the "Brand B same style" field in the title and modify the title as "Brand A rice cooker …"... "

4. Case 4

Violation scenario: the violation description of "platform A with the same money" appears in the title

Correct description: delete the "platform A same style" field in the title and change the title to "Creative Toy guess who I am in the board game."

5. Case 5

Violation scenario: unauthorized, "Wang XX same money" violation description appears in the title.

Correct description: delete the "King XX" field in the title and change the title to "Black hooded sweater …".

Regulations on the disposal of illegal scenes involving "XX Brand same money", "XX third Party platform same money", and unauthorized "XX stars same money", "XX programs same money", "XX TV series same money", "XX movie same money", "XX characters same money", "XX social hot figures same money" and other illegal scenes in the title will be taken off the shelves, deducted points, reduced rights and other measures.

IV. Reference link to the publication specification of commodity title: https://psm.jd.com/ article / articledetail.html?id=691