Phoenix New Media CFO Lu Jing said that the introduction of AIGC by the media is a general trend.

Phoenix New Media Science and Technology News February 13 news February 10, Phoenix New Media CFO Lu Jing talked about the impact of ChatGPT on the media industry in the live broadcast of "forerunners". He said that from the perspective of Internet media practitioners, ChatGPT provides a new way of content creation. If a media platform can make good use of the powerful text generation and extraction ability of artificial intelligence, the introduction of AIGC will certainly be the trend of the times, and then it can help content producers greatly improve their efficiency and expand their influence in the media field.

Lu Jing believes that the media should actively lay out AIGC and embrace the development of artificial intelligence. "Phoenix, as a leading cross-platform new media company in the world, we are in the content production industry where AIGC is most likely to be commercialized on a large scale, and we are actively exploring and laying out this area," he said in the live broadcast. Specifically, within the group, we will improve the efficiency of the production of news writing content through the application of relevant products and technologies, thereby reducing labor costs; then, we will further enrich information text and video content and enhance the user experience; in the future, we will continue to pay attention to new technologies and applications, actively reserve relevant talents, and cooperate with relevant companies to launch more products and services. "