Microsoft talks about the new version of Bing: every 1 percentage point increase in search advertising market share will generate $2 billion in annual revenue

CTOnews.com February 14 news, Microsoft in a recent conference call, and a number of investors to discuss the artificial intelligence-driven new Bing (Bing) and new Edge brought huge business opportunities. Bing's share of the search ad market increased by 1 percentage point, generating $2 billion in revenue, the report said.

The presentation includes forecasts and forward-looking statements from Amy Hood, Microsoft Executive Vice President and Chief Financial Officer; Phil Ockenden, Microsoft CVP and Chief Financial Officer; and Brett Eversen, Microsoft Vice President of Investor Relations.

Ockenden expressed great optimism about this opportunity in the slide, CTOnews.com translated as follows:

Adding new users, increasing engagement and advertising rates will drive revenue growth. As Amy mentioned earlier, digital advertising TAM is more than $500 billion, of which about 40% is spent on search advertising.

For every percentage point we add to the search advertising market, we generate an additional $2 billion in revenue for our advertising business.

According to Statcounter, Bing has a slightly higher share of the search market than 3%. Google has nearly 93% market share. Bing is so far behind google that microsoft's goal at this stage is not to replace google, but to increase market share as much as possible, with each percentage point increase generating billions of dollars in revenue for microsoft.