BOE: shipments of flexible AMOLED products are expected to maintain substantial growth this year

CTOnews.com, February 14, according to the investor relations activity records disclosed by BOE, BOE said in a survey conducted by institutions this month that in 2022, the overall industry shipments of flexible AMOLED maintained a growth trend, continued to increase its penetration in the smartphone field, and emerged in notebook computers, cars and other new applications.

BOE pointed out that in 2022, due to the impact of weak end consumption, the overall shipping growth rate of the industry was lower than expected; at the same time, there was obvious low-price competition in some customers' entry-level products, and the prices of entry-level flexible AMOLED products fell sharply.

In terms of flexible AMOLED business, CTOnews.com learned that BOE said that in the face of many adverse effects of the market, the company's flexible AMOLED basically achieved its annual shipment target in 2022, maintaining an increase of more than 30% over last year, with a particularly significant increase in the proportion of high-end products, achieving mass production breakthroughs in new applications such as cars and notebook computers.

In addition, BOE admitted that the company's flexible AMOLED business performance is still under pressure due to depreciation pressure and a sharp decline in the profitability of Android customer products. In 2023, with the continuous growth of the company's flexible AMOLED business and the continuous increase of client share, the company is expected to maintain a substantial increase in shipments of flexible AMOLED products; at the same time, the company will continue to increase the shipping proportion of high-end products, enhance the profitability of the product portfolio, promote the accelerated growth of new technologies and new segments such as LTPO, folding, vehicle, IT and other new technologies and new segments, and strive to improve the performance of flexible AMOELD.