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Apple user profile in the United States: 67% of people like to buy iPhone through carrier channels

Shulou Source: shulou.com Published: 2023-11-24 14:38:58 11月13日 Update

Thanks to CTOnews.com netizens Wu Yanzu in South China for the delivery of clues! CTOnews.com February 16, Consumer Intelligence Research partner (Consumer Intelligence Research Partners, referred to as CIRP) pointed out in the latest report that Apple users in the United States prefer to buy iPhone products through carrier channels.

The report mainly studies the channels through which Apple consumers in the United States buy Apple products. The report points out that on iPhone, 67% of American Apple users buy through carrier channels; 25% of American Apple users buy through Apple Store retail channels.

This is mainly due to the implementation of bundled sales by operators in the United States, where operators sell iPhone with call packages and offer discounts such as installments and monthly guaranteed purchases.

On iPad and Mac, US Apple users are more likely to buy through Apple Store, accounting for 29% and 39%, respectively.

Although Apple is a powerful manufacturer, it still needs to rely on other companies to sell its products. For example, the company needs mobile operators to provide iPhone sales and mobile services, and Amazon and Best Buy are also important partners in Mac and iPad sales.

Dear netizens of CTOnews.com, through what channel did you buy Apple products such as iPhone? You are welcome to leave a message in the comments section.

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