Google Cloud launched a new purchase plan to attract customers to catch up with Amazon AWS and Microsoft Azure

On the morning of February 17, Beijing time, Google Cloud recently launched a new software purchase program to attract customers to use more of Google's cloud computing services. For example, Google Cloud will also offer discounts to customers if they do not have a large capital budget up front.

The new plan includes package service and support tailored to the size of customers. The launch of the new plan shows how Google hopes to deal with one of its biggest challenges: getting customers to gradually increase their spending on Google's cloud. It has been reported that many big customers who have signed long-term agreements are spending less than expected on Google's cloud.

These moves are part of Google Cloud CEO Thomas Kurian's efforts to catch up with market leaders Amazon AWS and Microsoft Azure. In addition, Google Cloud has added a feature to BigQuery, one of its largest revenue sources, to automatically adjust the use of computing power according to customer needs to ensure that customers do not have to worry about higher-than-expected bills, thus affecting their use.