Following Musk's example, Zuckerberg announced the launch of Facebook's monthly subscription verification service for $11.99.

Facebook parent company Meta CEO Mark Zuckerberg (Mark Zuckerberg) announced on Sunday that it will launch a subscription service called "Meta Authentication" (Meta Verified), which will include some additional benefits and features, including providing account authentication badges for paying customers.

Facebook launched a subscription service, Meta certification, which costs $11.99 a month on the web side and $14.99 a month on the iOS platform, mainly for content creators. Meta will offer the service on both Facebook and Instagram, but will subscribe separately. In addition to the authentication badge, the subscription service includes "active account protection, account support, increased visibility and coverage," a Meta spokesman said in an email. Meta will first launch the service in New Zealand and Australia later this week, and then gradually expand to other countries.

In recent years, subscription services have become very popular among social networking companies. Social media companies rely heavily on advertising for revenue and hope to diversify their revenue through subscription services. In November last year, Elon Musk (Elon Musk) launched a Blue V subscription service for the company at $8 a month after buying Twitter, in an effort to improve the company's revenue.

However, it is not clear whether users will be willing to pay for the service, which has always been free. Twitter's subscription service has been slow to start. Perhaps the most valuable aspect of the Meta subscription package will be "increased visibility". Nowadays, it has become more difficult for users to stand out on Facebook or Instagram, even among their own fans. The company has begun to push users to read more content they might be interested in, not necessarily what they follow about people.