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Microsoft has tested the placement of ads on the new Bing chat page and will recommend related products.

Shulou Source: shulou.com Published: 2023-11-24 14:43:43 11月12日 Update

CTOnews.com, February 20, just two days after news that Microsoft was planning to add ads to its new Bing search, Microsoft pointed out that reference links in responses generated by chatbots "can be a place to place ads," the source said. At the time, Reuters reported that Microsoft had begun to test the ads on some users, and now the style of these ads has been exposed by users.

Some Reddit posts shared by Bing users show that Bing will give ads for products related to search content in its responses. When a user searched for questions related to "Bao Ke Meng Zhu Zi", the chatbot even asked the user if he was "interested in buying Bao Ke Meng Zhu Zi". The advertising links for related products are given below.

There are also questions about users searching for bodybuilder Ronnie Coleman. Bing chatbot provided detailed information about the retired professional bodybuilder and generated advertisements for bodybuilding products with pictures, links and prices.

CTOnews.com learned that Microsoft's cash plan for the new Bing is no secret. After rumored to invest $10 billion in OpenAI, the founder of ChatGPT, the software giant confirmed its third phase investment in OpenAI, calling it "a multi-year, multibillion-dollar investment". In addition, Microsoft explained that the partnership would enable the two companies to "commercialize the resulting advanced artificial intelligence technology". Microsoft also recently raised the charge for Bing Search API, with a maximum increase of 1000%.

It is worth mentioning that Microsoft recently imposed a limit on New Bing chat: 50 questions per day and 5 questions per question.

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