Google is expected to pay Apple $20 billion for its default search engine last year, up from $1 billion in 2014

CTOnews.com February 22, senior author Jeremy Bowman (Jeremy Bowman) recently published a column on The Motley Fool, saying that Google estimated to pay Apple $20 billion in 2022 (CTOnews.com Note: about 137.6 billion yuan) in order to make Google Search the default search engine in Apple products.

Some key information from Bowman's article is attached to CTOnews.com:

Alphabet pays Apple to make Google Search the default search engine on Safari.

The report says the amount reached $20 billion in 2022, and the cost has increased rapidly over the past decade.

The rapid growth in payments shows that Alphabet's moat is not as strong as people think.

The article believes that Alphabet has built an important moat through cooperation with Apple and other companies in order to consolidate the dominant position of Google Search. It's just that with the advent of ChatGPT and chat search, Google's moat is no longer so solid.

According to court documents disclosed in 2014, Alphabet paid Apple only $1 billion (CTOnews.com Note: currently about 6.88 billion yuan) to make Google Search the default search engine for Apple products, the report said. The report estimates that Alphabet will pay Apple $20 billion in 2022.