Morgan Stanley: the PC market has fallen to a 20-year low, and Apple is a "potential stock" among manufacturers

CTOnews.com, February 22, according to Morgan Stanley's latest PC market forecast for 2023, the entire PC market has fallen to its lowest level in 20 years, but Apple is still a "potential stock" among computer manufacturers.

In a report shared with investors on Tuesday, Morgan Stanley lowered its forecast for the PC market, lowering its 2023 forecast for shipments to 249 million from 261 million. This is mainly affected by many factors, including weaker-than-expected market demand, increased channel inventory and so on, resulting in weakness in both the consumer market and the commercial market.

"weak consumer demand, sharp weakness in corporate demand, weak economies in the US and Europe, and increased global channel inventories will lead to a 12.5 per cent year-on-year decline in PC shipments to 249 million units in fiscal 23," CTOnews.com learned from the Morgan Stanley analysis.

Because of "lingering inflationary pressures and a positive portfolio shift", the average selling price of PC is now expected to fall 3 per cent from a year earlier. Morgan Stanley believes total transaction volume will fall to $206 billion in fiscal 2023, 26% below its peak of $279 billion in 2021, on the back of weak shipping expectations and a decline in average selling prices.

Morgan Stanley focused on Apple in its report, saying that Apple was "the first choice among global PC original equipment manufacturers". Apple's price target was the most obvious, at 15 per cent, followed by Dell at 11 per cent. Morgan Stanley thinks Asustek and Acer fell by 40% and 43%, respectively.