Counterpoint: European mobile phone market shipped 176 million units in 2022, the lowest level since 2012

CTOnews.com, February 24 (Xinhua) according to statistics released by market research firm Counterpoint Research, the European smartphone market shipped 176 million units in 2022, down 17% from a year earlier, the lowest level since 2012.

Jan Stryjak, deputy director of Counterpoint Research, expressed his views on this, and CTOnews.com translated as follows:

Smartphone shipments in Europe increased during the Christmas shopping season compared with the first three quarters of 2022, but consumer demand remained sluggish.

Apple, which has performed strongly in previous years, has been weaker than expected this year, allowing Samsung to maintain its leading position in the European market.

While Apple's iPhone 14 series models were the weakest in a decade in Europe, overall shipments rose 6 per cent month-on-month in the fourth quarter compared with the third quarter of 2022, Counterpoint said. Counterpoint expects "weaker consumer demand and high inventory levels" in the first half of 2023, especially in some countries where there may be a recession.

The report also mentioned that Apple's shipments in the European market fell 28% year-on-year in the fourth quarter of 2022; Samsung fell 25% year-on-year; Xiaomi fell 6% year-on-year; OPPO (including one plus) fell 39% year-on-year; realme fell 44% year-on-year.