Counterpoint: entry-level smartphone shipments in major Southeast Asian countries rebounded, Q4 up 28% month-on-month

CTOnews.com, Feb. 28 (Xinhua) according to research firm Counterpoint Research, entry-level smartphone shipments in major Southeast Asian countries rebounded, growing 28% in the fourth quarter of 2022 compared with the previous quarter.

▲ Tuyuan Counterpoint Research reported that smartphone shipments in major Southeast Asian countries fell 13% year-on-year in 2022. Smartphone shipments in Southeast Asian countries declined year on year, and the gap widened to-17% in the fourth quarter.

CTOnews.com remarks: the major countries / markets in Southeast Asia in the report include Indonesia, Thailand, the Philippines, Vietnam, Malaysia, Singapore, Myanmar and Cambodia.

In terms of brands, Samsung and Apple maintained sales throughout the year, while Infinix grew the fastest. Chinese brands such as vivo, realme and Xiaomi have been grappling with inventory levels and low shipments in the third and fourth quarters of 2022, the report said. OPPO launched the Reno series, so that its demand has improved.

With the surge in demand in the high-end market, Samsung's S series and Apple's iPhone 13 and 14 series have contributed to the sales of ▲ source Counterpoint Research. IPhone shipments in Vietnam are considerable. In addition to the new models, old models such as the iPhone 11 series are also very popular in the country.

Infinix is clearly the biggest winner in 2022. The Transsion brand grew steadily in the region in 2022. Infinix focuses on basic configuration, practical pricing, channel offers and games to help it gain momentum. The brand is particularly popular in the Philippines, Indonesia and Thailand.