Iqiyi's new patent can display advertisements on the bullet screen

Thanks to CTOnews.com netizen Colorful M for the clue delivery! CTOnews.com March 1 news, recently, Beijing iqiyi Technology Co., Ltd. applied for "a video bullet screen advertising method, device, equipment and storage medium" patent announced.

The summary shows that the application embodiment relates to the technical field of data processing and aims to realize the on-screen display of advertising content. The method includes: generating the advertisement data to be placed according to the received historical advertisement data; matching the corresponding user and the corresponding video, and determining the display frequency of the advertisement data in the corresponding video; according to the user information and video information corresponding to the received video playback request, filter the corresponding advertising data. The advertisement data is displayed in the video on-screen comment layer corresponding to the playback request according to the preset display frequency.

I have to say that this patent is very creative and can improve the effectiveness of advertising, because on-screen comments can attract user attention and increase user participation and interaction. However, it is possible to affect the viewing experience of users, which may arouse user revulsion and resistance.

CTOnews.com once reported that on February 22, iqiyi CEO Gong Yu explicitly mentioned in the "letter to investors" released to the outside world that in the past 12 months, iqiyi has completed three rounds of financing, raising a total of nearly 1.3 billion US dollars, successfully solving the debt problem and achieving a substantial optimization of the capital structure. According to the financial report, as of December 31, 2022, iqiyi had a total balance of 8.7 billion yuan in cash and cash equivalents, restricted cash and short-term investments. In the same period, the balance of convertible bonds to be repaid within the next year in the current liability account is 8.305 billion yuan. Gong Yu believes that after solving the debt problem, iqiyi can be more calm and more focused on the development of the next 3-5 years.