Ideal car CEO Li Xiang: the threshold for a car company to develop healthily is a gross profit margin of more than 20%.

March 2 noon news, in today's ideal car 2023 spring media communication meeting, ideal car CEO Li Xiang shared the ideal car management idea.

Li Xiang said that the ideal brand positioning is: the family's preferred luxury electric car brand. In 2027, it will achieve 35% market share of passenger cars worth more than 200000 yuan, and in 2030, it will become the world's leading artificial intelligence enterprise.

In terms of brands, he pointed out that of the more than 300 new car-building forces, only 1% may be qualified in the brand. "most of the new car-building forces that have problems are first discounted in the brand. Today we talk about positioning the family, and tomorrow we talk about two seconds of acceleration. Employees are pregnant with ghosts and don't know what they want to do."

Li Xiang also stressed the importance of gross profit margin. If you want to be a new energy car company that stays on the card table, you will have at least hundreds of billions of dollars in income; to be the head, you have to reach trillions of yuan.

He believes that the threshold for the healthy development of car companies is that the gross profit margin exceeds 20%, otherwise it is impossible to continue to invest in long-term investment such as research and development, delivery and so on.

"many enterprises are learning from Tesla and Apple, but do not learn the key, do not realize the importance of gross profit margin, do not have the life of Apple Tesla, Apple Tesla's disease." He joked.