Sources say that BYD's new brand will push cars, off-road and other categories in 2023.

Recently, BYD brand new news, the future product matrix will cover sports cars, off-road, coupe and other categories. Among them, the first product will focus on the off-road field, the overall performance of the benchmark Mercedes-Benz G, will be launched within the year.

According to sources, BYD's brand-new brand overall price positioning will be comparable to BBA and other luxury car brands, focusing on multi-category, unique new energy models. At the same time, the brand may introduce more brand-new categories in the future, not a single off-road brand transmitted online.

It is reported that BYD brand-new brand its internal code "F brand," in BYD system will be between looking up and rising potential. In November last year, BYD confirmed the existence of the new brand for the first time. According to previous official information, the "F" brand will rely on BYD technology accumulation, which is the key for BYD to complete the full coverage of "from home to luxury, from mass to personalization."

The "F" brand is expected to launch in 2023 and operate independently of the existing BYD brand.