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Samsung reshapes offline stores in South Korea, renaming "Samsung Digital Plaza" to "Samsung Store"

Shulou Source: shulou.com Published: 2023-11-24 15:21:49 10月25日 Update

CTOnews.com March 8, Samsung announced that it will reshape its offline brand in South Korea, involving all offline stores and 360Digital Plaza (CTOnews.com digital plazas). Samsung announced that from March 8, 2023, all "Samsung Digital Plaza" (Samsung Digital Plaza) will be renamed "Samsung Store" (Samsung Store).

All offline stores will be renovated and upgraded in addition to changing the head of the door. Samsung also plans to restructure the Samsung.com online store to integrate the regional content and programs of "One Samsung" to provide users with more comprehensive and thoughtful services.

CTOnews.com learned from the report that Samsung hopes to strengthen the image of "Samsung" through the rebranding and downplay sub-brands such as Galaxy, Bespoke, SmartThings and Lifestyle TV.

Samsung will strengthen its cooperative relationship with its partners so that they can form a complex cultural space. It is worth noting that the renamed Samsung store building will also change and will acquire a variety of sustainable features and enhanced technologies.