ChatGPT is very popular, and it is reported that Apple is "re-examining" the development of artificial intelligence.

CTOnews.com, March 8 (Xinhua)-- according to supply chain media DigiTimes, Apple is planning to "re-examine" its artificial intelligence development.

Under the catalysis of ChatGPT, there is a growing interest in generative artificial intelligence, prompting big companies such as Apple, Meta and Amazon to re-evaluate the way the technology is developed, the report said. These companies are said to be working to ensure that Microsoft does not maintain its leading position in artificial intelligence. Apple and Tesla, in particular, are said to be reconsidering their artificial intelligence strategies.

Supply chain sources say this trend will stimulate the development of the next generation of CPU optimized for artificial intelligence. The neural engine of Apple's Apple Silicon chip already has a big advantage in local processing in this area, but the company has not yet developed artificial intelligence software to make full use of it for content generation.

So far, Apple doesn't seem to be much involved in the race to develop generative artificial intelligence tools. CTOnews.com noted that the company recently held an annual artificial intelligence summit for employees, but it is said that the meeting focused on health care, privacy and computer vision, rather than generative artificial intelligence technology.