Xiaomi's ZMI brand statement: the "Zimi official flagship store" of the e-commerce platform is not owned by the company.

Thanks to CTOnews.com netizens ZERO_A_ONE and spine for the clue delivery! CTOnews.com March 14 news, Xiaomi's ZMI brand team said in a statement today that there has been recent feedback from users that a store named "Zimi official flagship store" (English name "zime") has appeared on e-commerce platforms such as pinduoduo, JD.com and Taobao. Because the Chinese names are the same, there is some confusion among some consumers.

In response, the ZMI brand team said that the "official flagship store of Zimi" (English name "zime") received by users was owned by a company that registered and held the Chinese trademark of "Zimi", which was not owned by the ZMI brand, and there was no cooperative relationship between the two parties. The products and stores under the ZMI brand appear under the English trademark "ZMI". If consumers who are interested in buying ZMI products, please carefully screen and recognize the "ZMI" trademark in the process of purchasing goods.

According to reports, Jiangsu Zimi Electronic Technology Co., Ltd. (referred to as "Zimi"), founded in 2012, is one of the earliest investment enterprises in Xiaomi ecological chain. Responsible for the research and development of millet mobile power supply and related accessories. Between 2014 and 2018, Xiaomi's cumulative sales of mobile power supplies exceeded 100m units. Zimi was acquired by Xiaomi in 2021 and has since become a wholly owned subsidiary of Xiaomi. Its own brand ZMI is committed to the R & D and manufacture of high-end smartphone accessories, wireless Bluetooth headsets and smart hardware.

CTOnews.com has reported that ZMI Zimi issued a clarification statement in December last year on the rumors of "dissolution of Zimi and 80 per cent layoffs", saying that the ZMI brand would continue to exist and develop, and that online comments about the suspension of the brand were false.