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Portraits of Apple iPhone users in the United States: men like Pro models and women like standard models

Shulou Source: shulou.com Published: 2023-11-24 15:32:47 10月03日 Update

CTOnews.com, March 16 (Xinhua)-- American male users prefer the iPhone Pro model, while American female users prefer the iPhone Plus model, according to a report released Wednesday by the Consumer Intelligence Research partner (CIRP).

The full name of the report is "Men Are iPhone Pro, Women Are iPhone Plus" and was written by two experts from the agency, Michael Levin and Josh Lowitz.

The report surveyed groups of users who bought iPhone during 2022, broken down by gender. CTOnews.com learned from the report that 41 per cent of US men bought iPhone 13 Pro / Pro Max or 14 Pro / Pro Max in 2022, compared with 33 per cent of women.

The report found that 12 per cent of female customers bought iPhone 14 or 14 Plus, compared with 8 per cent of male customers. For the oldest models, 11 per cent of female customers bought the old iPhone 11, compared with 7 per cent of male customers.

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