NetEase adjusted the overseas publishers of the game, and the new brand Exptional Global made its debut.
CTOnews.com March 20 news, NetEase's many popular games in overseas publishers have changed, from the original Netease Global into Exptional Global, which is also NetEase's Exptional Global brand debut.
At present, games such as "Forever robbery", "Fantasy Journey to the West", "Onmyoji: Baiwen", "Dawn Killer", "ace racing", "Harry Potter: the Magic Awakening", "the Lord of the Rings: war" and "endless Lagrange" have been included in Google Play.
In an interview with Gamerbraves, a spokesman for NetEase confirmed the existence of Exptional Global and said: "players will be able to find relevant content on EXPTIONAL PTE's Google Play in the future. We hope that this new store will attract all fans and continue to provide players with the high quality games they expect."
CTOnews.com has found almost no public information about Exptional Global, and even NetEase's investor relations portal does not mention Exptional. The only evidence is that it does exist in the Google Play store.
The only information that can be found about Exptional Global appears to be from AppBrain, which lists Exptional as a Singapore-based company, but it is not clear where they got the information.
In addition, NetEase also confirmed that there will be more games transferred to the new brand Exptional Global in overseas channels. NetEase also confirmed that this is a gradual launch process, but did not directly confirm whether this means that all NetEase games will be transferred to Exptional Global.
Of course, it is quite common for the same company to launch multiple brands in overseas markets. For example, Activision Blizzard has three subsidiaries of Activision, Blizzard and KING. Tencent launched the global distribution brand Level Infinite in 2021 and set up headquarters in Amsterdam and Singapore. Miha Youyou officially launched its new forward-looking brand HoYoverse in February last year and opened offices in Montreal, Los Angeles, Singapore, Tokyo and Seoul. Lilith announced the official launch of a new global game distribution brand, Farlight Games,Farlight Games, in April last year, with its headquarters in Singapore. Lilith said the brand will provide support and services for its global game distribution.
