Amazon is planning to launch its own browser to compete with giants

Thanks to CTOnews.com netizen Coje_He for the clue delivery! CTOnews.com, March 20 (Xinhua)-- Amazon may launch its own browser to compete with Google's Chrome after the company recently sent out a questionnaire designed to help Amazon better understand what attracts users to download and try a new browser. While that doesn't mean Amazon will launch a browser, it at least means that the company thinks so.

In the questionnaire, Amazon made it clear that by completing the questionnaire, users will help create innovations that could improve the web browsing experience of millions of people.

Amazon is already the largest online retailer in the United States, with a successful production company and its own streaming service. But Amazon is also a player in advertising, which is more profitable for the company than Prime.

The last time Amazon tried to build a browser was in 2011, when the company launched Silk. Although technically it is indeed a browser, its functionality is very limited and is more intended to complement other products of the company.

This time, Amazon seems to be building a real browser, which can be inferred from the questionnaire itself, which involves the following aspects:

Synchronization

Privacy

Shopping options

Voice conversion

Extension program

Block third-party trackers

Most of the lists are the minimum requirements that modern users expect from a browser. And CTOnews.com notes that the last point is unique, and browsers don't usually provide such built-in functionality, so this can be a powerful selling point for new browsers.

The survey describes the software as a desktop / laptop experience, but also mentions mobile integration. Mobile browsers are much more influential today, not only because they are easy to use, but also from a profit point of view.