Gurman: Apple has demonstrated MR milestones to executives, but internally it is not optimistic about the original products.
CTOnews.com, March 26 (Xinhua)-- Apple demonstrated its MR hybrid reality to 100 executives at the Steve Jobs Theater last week, according to Bloomberg's Mark Gurman.
In the latest issue of the Power On newsletter, Gurman explained that the show was an "important milestone" before MR's public release in June. The event aims to draw Apple executives' attention to the company's next major platform.
Apple executives have seen this headline demo every year since 2018, but these demos are only a demonstration of the progress of the project, not a display of the complete device. It is reported that this show is a more important event. Gurman described the device as "exquisite, dazzling and exciting".
However, Gurman added that there may be several potential problems with the device:
Prices start at about $3000 (CTOnews.com Note: currently about 20610 yuan)
Lack of clear killer applications
The battery needs to be replaced every few hours
Some designs that make testers feel uncomfortable are adopted.
There may not be much media content when it goes on sale.
As a result, Apple executives are said to have adopted a realistic attitude within the company, believing that "this will not be a hot-selling product" and may follow a sales curve similar to that of the Apple Watch. Executives expect consumer interest to increase as Touxian's subsequent iterations are launched at a lower price in the future.
Some time ago, Tianfeng International analyst Guo Mingyi said that due to the substandard drop test of mechanism parts and the later schedule of software development tools, a large number of shipments of Apple MR headsets may be delayed from the original second quarter of 2023 to the end of the second quarter or the third quarter of 2023.
According to the current development progress, Apple is most likely to hold a launch event for AR / MR in the spring, which should be released in WWDC at the latest.
Guo previously said that the potential features of Apple's first AR / VR device include two 4K miniature OLED displays, 15 optical modules, two main processors, Wi-Fi 6e connections, eye tracking, object tracking and gesture control.
