Ai Media Consulting released a research report on the development of China's virtual idol industry in 2023, and the market is expected to reach 640.27 billion yuan in 2025.

Thanks to CTOnews.com netizen Windelight for the clue delivery! CTOnews.com, March 31 (Xinhua) Ai Media Consulting recently released a research report on the development of China's virtual idol industry in 2023, in which it made expectations for the market development of China's virtual idol industry in 2025.

According to the report of Ai Media Consulting, the market size and core market size of China's virtual human-driven industry are 186.61 billion yuan and 12.08 billion yuan respectively in 2022, and are expected to reach 640.27 billion yuan and 48.06 billion yuan respectively in 2025, showing a strong growth trend.

Ai Media Consulting said that the current areas in which users come into contact with virtual idols are mainly in games, film and television, beauty makeup, etc., virtual idol brand endorsement has a significant impact, and more than 80% of the respondents will increase their willingness to buy because of virtual idol endorsements. With the prosperity and development of pan-entertainment ecology, virtual characters will emerge in more online scenes, such as music platforms, games, live streaming and so on.

However, there are still some challenges in the virtual human industry, such as lack of policy and capital support, immature key technologies and imperfect talent supply system.

A link to the full report is attached to CTOnews.com.