Ma Liou's mobile strategy failed, and Nintendo Miyamoto confirmed that he would no longer use the mobile phone platform.

CTOnews.com, April 5 (Xinhua)-- Nintendo director and designer Shigeru Miyamoto has confirmed that Mario games will no longer be promoted to smartphone platforms.

Nintendo has previously released a series of games on iPhone and other mobile devices, including a parkour game called Super Mario Run, which allows players to control Mario to jump, dodge, collect gold coins and challenge BOSS on various maps.

However, the game didn't have many bright spots in business, earning $60 million in its first year of release (CTOnews.com Note: currently about 413 million yuan), which can only be said to be mediocre.

In an interview with Variety, Miyamoto talked about mobile games and the future of Malio, confirming that mobile games will not be the main development direction of Malio IP.

"first of all, Nintendo's core strategy is a game experience with integrated hardware and software, and the intuition of controls is part of the game experience," Miyamoto said. As we explore the opportunity to make a Malio game for mobile phones, a more common general-purpose device, it is a challenge to determine what the game should be. That's why I'm the producer of Super Mario Run to be able to transfer Nintendo's hardware experience to other smart devices. However, mobile games will not be the main development direction of Malio games in the future. "

In fact, only 3.24% of Nintendo's revenue came from "mobile and IP-related revenue", including licensing transactions, and most of its revenue came from the Switch hosting platform.

In addition, Nintendo's Dr. Mario World, Nintendo's educational mobile game, was discontinued on November 1, 2021, and is Nintendo's first suspended mobile game.