Apple to open its first official retail store in India: pictures of exterior walls released, opening this month
Thanks to CTOnews.com netizen HHYCLWY for the clue delivery! CTOnews.com, April 5 (Xinhua)-- Apple will soon open its first official retail store in India, and the Apple store in Mumbai is expected to open later this month. Before the official opening, Apple shared the first picture of the exterior wall of the store, as well as a special wallpaper to celebrate the occasion.
According to CTOnews.com, the "Apple BKC" store, located in Jio World Drive Mall, an upscale mall in Bandra Kurla Complex, Mumbai's commercial and residential district, covers an area of about 22000 square feet (CTOnews.com Note: about 2043 square meters) and has the architectural style of a flagship store, similar to other Apple stores in major cities such as Los Angeles, New York, Beijing, Milan and Singapore.
It is reported that some Apple executives, including Deirdre O'Brien, head of the retail department, will attend the opening ceremony later this month.
To celebrate the opening of the new store, Apple covered the outer walls of the store with an obstacle inspired by Mumbai's unique "Kaali Peeli" taxi art. These works of art combine "colorful stickers" with illustrations of many Apple products and services, and show passers-by a conspicuous "Hello Mumbai" message. Apple has also provided special wallpaper based on the above illustrations for iPhone, iPad and Mac users, and released a special playlist on Apple Music showing "the Voice of Mumbai".
This is an important step for Apple in the Indian market, aimed at increasing its influence in the country. It is reported that after the Mumbai store, Apple also plans to open a second retail store in New Delhi.