Lei Jun said that Xiaomi has initially established its high-end mobile phone strategy, and the praise rate of users of the last three waves of new products is 99%.

Thanks to CTOnews.com netizens Rangers for their attitude clues to delivery! CTOnews.com April 10 news, April 9, at the 2023 Xiaomi Noodle Festival, Lei Jun said that the most important strategy of Xiaomi in the past three years is the high-end strategy. The recent three waves of new products, users' praise rate has reached 99%, 98%, which shows that Xiaomi has the ability to make high-end flagship products that everyone is satisfied with.

After Xiaomi released its 2022 results, Xiaomi's smartphone business revenue in 2022 was 167.2 billion yuan, down 19.9 percent from the same period last year. There are 150.5 million smartphones shipped worldwide, and the average unit price of smartphones for the whole year reached 1111 yuan, a record high. in the fourth quarter of 2022, the smartphone business revenue was 36.7 billion yuan, and the global smartphone shipments were 32.7 million units.

According to the financial report, the ASP of Xiaomi mobile phones reached a new high of 1111 yuan in 2022, ASP in Chinese mainland increased by more than 14 percent year on year, and shipments of high-end smartphones (3000 yuan and above) accounted for 6.8 percent year-on-year growth. According to third-party data, in the fourth quarter of 2022, Xiaomi ranked first in the Chinese mainland market in the 3000-4000 yuan price range, and second in the 4000-5000 yuan price range.

According to CTOnews.com, Xiaomi proposed a high-end strategy in 2020. In 2022, starting from Xiaomi 12 series phones, Xiaomi officially defined high-end as a group strategy and proposed a comprehensive standard for iPhone. The progress of Xiaomi's high-end layout, market performance and comparison with Apple have become hot topics in the industry.