Samsung will supply OLED screens to Ferrari, the next generation of car display panels under development

CTOnews.com, April 11 (Xinhua)-- Samsung display Inc. (Samsung Display Co.), the display unit of Samsung Electronics, announced Tuesday that it has signed an OLED display supply agreement with Ferrari that will help the Italian luxury carmaker make a digital transformation.

The two companies held a ceremony at Samsung display's Ansan campus, 83 kilometers from Seoul, and exchanged a memorandum of understanding that Samsung said it would supply OLED displays to Ferrari.

According to CTOnews.com, Samsung shows that it has provided OLED displays to Hyundai's IONIQ and Audi's e-tron models, and has been stepping up the development of next-generation car displays and expanding partnerships with global automakers.

At CES 2023, the company unveiled the new digital cockpit (New Digital Cockpit), a curved car digital cockpit that combines a 34-inch display with a 15.6-inch display that the company says provides the best viewing experience in driving mode and helps drivers focus on the road. The South Korean company is also reported to be negotiating a similar supply contract with BMW.