Q1 shipments in China's TV market are released: Xiaomi remains the first, TCL is up 37%, Huawei is down more than 50%

Thanks to CTOnews.com netizen Xiao Zhan for the clue delivery! CTOnews.com, April 11, according to the latest "China TV Market Brand Shipping monthly tracking (China TV Market Brand Shipment Monthly Tracker)" data released by RUNTO, brand shipments in China's TV market reached 8.52 million units in the first quarter of 2023, down 0.6% from the same period in 2022 and 8.9% from the same period in 2021.

▲ changes in quarterly shipments of brands in China's TV market from 2021 to 2023, from RUNTO, unit: ten thousand units, according to RUNTO data, in the first quarter of 2023, the total shipments of the top seven traditional main brands in China's TV market, namely Xiaomi, Hisense, TCL, Skyworth, Changhong, Haier, Konka and sub-brands, reached 7.89 million units, an increase of 2.5% over the same period last year. In total, it accounted for 92.6% of total market shipments, an all-time high and an increase of 2.7 percentage points over the same period in 2022.

CTOnews.com summarizes the brand data of the report:

Xiaomi (including red rice) shipped about 2 million units in the first quarter, accounting for 24% of the overall market share, slightly lower than in 2022. Xiaomi (including red rice) shipped 8.84 million units in 2022, accounting for 22.2% of the market. Xiaomi has ranked first in China's TV market for four years in a row.

Hisense (including sub-brand Vidda) shipped nearly 2 million units in the first quarter, an increase of 13% over the same period last year, and its market share increased by about 3 percentage points over the same period. Especially in February and March, Hisense brand shipments ranked first in a single month in the market.

Shipments of TCL (Thunderbird and Lehua) grew 37 per cent in the first quarter compared with the same period last year, the highest in the industry, with a 4.5 per cent increase in market share over the same period.

Skyworth (Hanzi brand Kukai) also showed a rare substantial growth in the first quarter, reaching 11%, with a market share increase of 1.5 percentage points over the same period.

The second camp (annual shipments of about 3 million units) Changhong, Haier, Konka three major brands in Q1 by the first camp of the strong squeeze, shipments and total market share have declined. The total volume of shipments is about 1.3 million units, down more than 20% from the same period last year, and the market share is reduced by about 5%.

Huawei had a big impact on sales due to internal adjustments in the first quarter, with shipments of less than 200000 units, down more than 50 per cent from a year earlier.

Huawei's decline is comparable to that of foreign brand Sharp, which is also halving. Shipments from Sony, Samsung and Philips have been at the bottom for a long time, basically maintaining their market share in 2022, totaling less than 10%.

Loto Technology said that the short holiday in early May and the pre-sale of 618 at the end of May will be a barometer of the TV market this year.